Strategic communication is about how organizations inform, persuade, and otherwise interact with their customers and other critical publics. The program pulls heavily from the fields of public relations and advertising, as well as marketing. With a basic foundation of effective and flexible writing skills, this program is designed to meet contemporary marketplace needs.
Why Strategic Communication is in Demand:
- Communication and journalism are listed among the college majors most in demand today. (Source: CareerBuilder.com)
- Strategic communication salaries (around $82,000) for job postings nationwide are 42% higher than average salaries for all job postings nationwide according to indeed.com.
- Whether you decide to be a doctor, a lawyer, a journalist, an advertising executive or something else entirely – strong written and verbal communication skills, as well as curiosity and leadership, will be valued by future employers.
Is it for me?
- Curious and hard working?
- Intelligent and informed?
- A good writer who wants to be even better?
Five Reasons to Choose Scranton for Strategic Communication
The Communication Department was (and is) the most inviting and lovely department on campus. All of the professors are so helpful, so intelligent, and bring forth so much knowledge to impart on the students. I am 100% certain that if I chose another major, I would not be where I am today.
-Ruth David, Class of 2014
Preparing You For Personal & Professional Successplus or minus
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Pursue Your Passion and Make a Differenceplus or minus
Where will Strategic Communication take me?
Students enter the workplace armed with practical skills and experience. Most students will pursue employment in PR or advertising in agency or corporate settings. Nonprofits, government and other organizations also value strategic communication skills.
Examples of jobs:
- Advertising account executive
- Public relations manager
- Marketing assistant
- Social media manger
Top Graduate Schools
Approximately 10% of communication majors continue their education through advanced degrees. Here are just a few of the graduate schools which have admitted recent graduates:
- University of Hawaii
- New York Law School
- Liberty University
You’ll find Scranton graduates working for a wide range of companies and organizations in every state. Here are some examples:
- Atlantic Coast Media Group
- Beckerman PR
- CBS, New York City
- Clear Channel Media & Entertainment
- Hearst Magazines
- The Nielsen Company
- Ogilvy Public Relations
How Scranton Gives You a Competitive Edge
Updated degree requirements for the strategic communication major reflect contemporary and practical needs of employers, enabling graduates to begin entry-level jobs with a high degree of knowledge and insight.
Strategic communication courses, especially the Senior Seminar, provide students with professional-level projects to include in their career portfolios. Demonstrating outstanding work enables students to stand out in job interviews.
In addition, dedicated faculty members truly get to know their students. They enthusiastically provide grad school recommendations or job references with specific and compelling information to boast students’ prospects.