Business Analytics

Business Analytics

Are you interested in helping organizations make better business decisions and solve problems? A major in business analytics at The University of Scranton might be for you!


Business analytics is the practice of evaluating data to extract insights that help organizations make better business decisions and solve problems. It is widely recognized as a strategic necessity in today’s competitive business environment and is a growing career field. The program prepares students for such jobs as data analysts, business consultants and market research analysts.

Why Business Analytics is in Demand

  • The U.S. Bureau of Labor Statistics projects double-digit employment growth for management analysts and market research analysts from 2016 to 2026, with employment growth projections for operations research analysts reaching as high as 27 percent between 2016 and 2026.
  • Forbes says “The growth rate in marketing-related analytics hires is eye-popping – up 67% over the past year, and 136% over the past three years.”
  • Business analytics is one of the fastest growing professions in the country, with job opportunities available in virtually every type of industry. 
  • According to a study conducted by McKinsey & Company, the U.S. could face a shortage of 140,000 to 90,000 people with “deep analytical skills” by 2018 as well as 1.5 million shortage in managers and analysts who know how to use big data effectively.

Five Reasons to Choose Scranton for Business Analytics

Individual attention.    We offer small class sizes and faculty who are dedicated to their students and work with them inside and outside the classroom.
Nationally recognized.   The Kania School of Management has been included in The Princeton Review’s “Best Business Schools” for 16 consecutive years. Several of its programs are nationally ranked.
AACSB accreditation.    The Kania School is part of an elite group – fewer than 5 % of business schools worldwide are accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Jesuit education   Our business curriculum is grounded in Jesuit ideals and features a strong commitment to business ethics.
Experiential learning.    Students have numerous opportunities for hands-on learning, both in classes and internships.
  • Preparing You For Personal & Professional Successplus or minus

    You will learn not only how to analyze data, but you will also gain the technical skills necessary to collect the data, along with communication skills, managerial skills and decision-making skills. You will study topics like data mining, database management systems, business forecasting models and business programming. By the time you graduate, you will be able to turn a variety of business data into a competitive advantage.


    You will get to apply what you learn in real-world scenarios. Students of Dr. Yibai Li, for instance, worked with a national egg wholesaler to develop a data mining model that could predict egg prices six weeks ahead of time. The company was able to use the model to better manage its inventory.

  • What You'll Learnplus or minus


    This program offers advanced courses in data mining, database management systems, simulation and Big Data to help guide businesses in improving processes through data analysis.

    You will learn a variety of technologies that are used in descriptive analytics (what happened), predictive analytics (what may happen), and prescriptive analytics (what should happen). You will also be introduced to an array of tools such as data mining, structured query language (SQL), and Visual Basic for Applications (VBA) to make informed decisions.

    Housed in the Department of Operations and Analytics, this major is flexible and allows students to take courses that are cross-listed with operations management, including the opportunity to obtain a minor in operations management. There is also a concentration/minor available in business analytics.

    View the full curriculum here.

  • Pursue Your Passion and Make a Differenceplus or minus

    Business administration students are equipped with a broad range of skills that enable them to explore opportunities that interest them personally.

    University of Scranton students begin to contribute to society long before they officially enter their fields of interest. Internships help businesses to thrive and student research advances the knowledge within the field.  


Where will Business Analytics take me?

Here are some of the types of jobs you can obtain with a degree in business analytics:

  • management consultant
  • data analyst
  • business intelligence analyst
  • operations research analyst
  • market research analyst

The annual median pay for a career in data analytics can range from $82,000 to $114,000. Job growth and the median salary for business analyst positions are largely dependent on the rate of growth of the industry you're in, such as health care, retail, construction, banking and transportation.

How Scranton Gives You a Competitive Edge

Competitive Edge

A strong alumni network can help business analytics graduates make important connections for internships and employment. Plus, the Executive in Residence program and various guest speakers provide insight into the business world from successful professionals. 

The four-year professional development program, Passports, enables students to discover and define their strengths and areas of interest. Students can learn essential job search skills like interviewing and resume writing. They learn from career development professionals as well as business professionals who help them to hit the ground running in finding jobs and cultivating careers.


AACSB logo

The Kania School of Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Take the Next Step

Get the Facts

View PDF with Program Overview
& Curriculum

For More Information

Office of Admissions
The Estate
Scranton, PA 18510
1-888-SCRANTON or (570) 941-7540

Department of Operations and Analytics
Nabil Tamimi, Ph.D.
Professor and Chairperson
(570) 941-4288