Electronic Commerce

Electronic Commerce

Do you like being on the cutting edge? Are you tech-savvy and business-minded? You'll want to check out our electronic commerce major.


Electronic commerce (e-commerce) is the study of how new technologies can improve traditional business models. It encompasses the cutting-edge technology used in business, the new strategic models used to analyze competition and the policy issues raised by this new economy.

Essentially, e-commerce is business conducted exclusively (or almost) through computer networks.

Why Electronic Commerce is in Demand:

  • Total e-commerce sales for 2016 were estimated at $394.9 billion, an increase of 15.1% from 2015. (Source: The Census Bureau of the Department of Commerce)
  • Retailers are seeing big opportunities as “brick-and-mortar” stores are cutting back on inventory and sales associates.
  • Majors learn to design and build their own websites. Data from the Occupational Outlook Handbook shows that web developers earned a median salary of $66,130 per year in 2016.
  • According to the United States Bureau of Labor Statistics, the job outlook for web developers is expected to grow 27% faster than average through 2024.

Is it for me?

Are you:

  • Technologically savvy?
  • Good at understanding complex webs of information?
  • Motivated?

Five Reasons to Choose Scranton for Electronic Commerce

Hands-on experience.   Students use the most up-to-date tools and technology. They even design and build their own interactive e-commerce sites.
Dedicated faculty.   Faculty members are committed to their areas of expertise as well as their students. Professors care about students’ success and work with them individually.
Strong community.   With small classes and the close-knit student, faculty and staff population at Scranton, students live and learn in a supportive environment.
Jesuit education.   Emphasis on ethics and personal responsibility, along with academic excellence and care for the whole person, produce a well-rounded education and professionals with integrity.
AACSB accreditation.   The Association to Advance Collegiate Schools of Business (AACSB) accredits fewer than 5% of business schools worldwide. This stamp of approval for the Kania School of Management verifies that students are getting a curriculum that is current and relevant, taught by qualified individuals.
  • Preparing You For Personal & Professional Successplus or minus

    You'll learn about:

    • How e-commerce is transforming business and industry
    • Strategic issues and business models for e-commerce
    • Electronic commerce infrastructure
    • Developing new business initiatives and/or markets
    • Electronic payments and financial services


    The Kania School of Management encourages student participation in internships during the school year or summer as opportunities for professional experience and learning. Students also gain contacts in the business world. Recently, students have held internships with companies such as the Pepperjam Network and Scottrade.

    The electronic commerce major, through a series carefully designed courses, aims to prepare our students to stand out in this job market and succeed in their future careers.

    Yibai Li, Ph.D.
    Assistant Professor

  • What You'll Learnplus or minus


    The electronic commerce major requires a solid foundation of business courses, in which discussion of e-commerce will abound. In addition to general education and elective credits during the student’s first year, courses in economics are also taken. Accounting, statistics and information management are sophomore year highlights. Management, marketing and finance are covered during the third year.

    Click here to see the curriculum.

    There’s no better way to understand the benefits of majoring in e-commerce than to hear directly from the students themselves.  Here’s what they have told us:

    "Students definitely gain a working knowledge of EC software, Web design, databases and networking."

    "We have gained insight into creating and implementing systems that use dynamic web pages including ASP."

    "I understand more about the issues and business back-end aspects."

  • Pursue Your Passion and Make a Differenceplus or minus

    Since e-commerce is such a quickly-evolving field, new questions of integrity, privacy and security emerge consistently. Students in the Kania School of Management explore questions of ethics throughout their coursework. They are uniquely prepared not only academically, but also in terms of making solid judgments and doing the right thing.


Where will Electronic Commerce Take Me?

The field is rapidly growing and expanding. Here are some common job titles for graduates with degrees in electronic commerce:

  • Web Designer or Developer
  • Internet Business Analyst
  • V.P. of E-Commerce
  • E-Commerce Director
  • Online Marketing Director
  • Sr. Manager, Digital Communication
  • Digital Marketing Manager
  • Global Web Marketing Project Manager
  • Search Engine Optimization (SEO) Manager
  • E-Commerce Consultant
  • Web Analytics Manager
  • Digital Media Manager

Leading Employers:

You’ll find Scranton e-commerce graduates working at a wide range of companies and organizations including:

  • AT&T
  • Allstate
  • Aramco
  • Amphenol Aerospace
  • Automatic Data Processing
  • Comcast Spectacor
  • Graham Packaging
  • HSBC Bank
  • Health Advocate
  • Janney Montgomery Scott
  • Lord Abbott
  • Pfizer
  • Strategic Micro Systems

How Scranton Gives You a Competitive Edge

Competitive Edge

In such a rapidly growing field, graduates with specific electronic commerce knowledge and experience will be valuable employees in entry-level jobs and above.

At Scranton, the level of personal faculty attention means that professors are also advocates for students as they enter their careers or apply to graduate school. 

Students in the Kania School of Management participate in the Center for Professional Development’s “Passport” program which provides opportunities to develop non-academic skills to succeed in corporate settings. Topics include: interviewing skills, internship and job search strategies, as well as tips for success in their first career positions. These skills ensure that students are ready to take the business world by storm.



The Kania School of Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Take the Next Step

Get the Facts

View PDF with Program Overview
& Curriculum

For More Information

Office of Admissions
The Estate
Scranton, PA 18510
1-888-SCRANTON or (570) 941-7540

Operations and Information Management Department
Nabil Tamimi, Ph.D.
Department Chair
(570) 941-4288