Electronic commerce (e-commerce) is the study of how new technologies can improve traditional business models. It encompasses the cutting-edge technology used in business, the new strategic models used to analyze competition and the policy issues raised by this new economy.
Essentially, e-commerce is business conducted exclusively (or almost) through computer networks.
Why Electronic Commerce is in Demand:
- E-commerce is growing by about 20% annually. It could be a $370 billion industry by 2017. (Source: socialtimes.com)
- Retailers are seeing big opportunities as “brick-and-mortar” stores are cutting back on inventory and sales associates.
- Majors learn to design and build their own websites. Data from the Occupational Outlook Handbook shows that web developers earn an average annual salary of $62,500.
- According to the United States Bureau of Labor Statistics, the job outlook for web developers is expected to grow 20% faster than other fields over the next six years.
Is it for me?
- Technologically savvy?
- Good at understanding complex webs of information?
Five Reasons to Choose Scranton for Electronic Commerce
Preparing You For Personal & Professional Successplus or minus
What You'll Learnplus or minus
Pursue Your Passion and Make a Differenceplus or minus
Where will Electronic Commerce take me?
The field is rapidly growing and expanding. Here are some common job titles for graduates with degrees in electronic commerce:
- Web Designer or Developer
- Internet Business Analyst
- V.P. of E-Commerce
- E-Commerce Director
- Online Marketing Director
- Sr. Manager, Digital Communication
- Digital Marketing Manager
- Global Web Marketing Project Manager
- Search Engine Optimization (SEO) Manager
- E-Commerce Consultant
- Web Analytics Manager
- Digital Media Manager
You’ll find Scranton E-Commerce graduates working a wide range of companies and organizations including:
- Amphenol Aerospace
- Automatic Data Processing
- Comcast Spectacor
- Graham Packaging
- HSBC Bank
- Health Advocate
- Janney Montgomery Scott
- Lord Abbott
- Strategic Micro Systems
How Scranton Gives You a Competitive Edge
In such a rapidly growing field, graduates with specific electronic commerce knowledge and experience will be valuable employees in entry-level jobs and above.
At Scranton, the level of personal faculty attention means that professors are also advocates for students as they enter their careers or apply to graduate school.
Students in the Kania School of Management participate in the Center for Professional Development’s “Passport” activities to develop non-academic skills to succeed in corporate settings. Topics include: interviewing skills, internship and job search strategies, as well as tips for success in their first career positions. These skills ensure that students are ready to take the business world by storm.